Legal Information

Privacy Policy

Effective Date: 22nd September, 2025

SM30 Group LtdCalmaire Commercial Finance, trading as Calmaire Commercial Finance (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how SG30 Group Ltd, use, store, and protect your personal data when you visit our website, use our services, or interact with us.

1. Who We Are

SM30 Group Ltd trading as Calmaire Commercial Finance  is a credit broker, not a lender.
Registered Office: Unit 1, 58 Portland Street, Kilmarnock, Scotland, KA1 1JG

2. Data We Collect

We may collect and process the following information:

  • Personal Information You Provide:
    • Name
    • Contact details (email, phone number, address)
    • Details relating to your finance enquiry or application
    • Any documents you choose to provide
  • Information Collected Automatically:
    • IP address
    • Browser type and version
    • Device type and operating system
    • Pages visited, time spent, and referring websites
    • Cookies and tracking technologies (see Section 6)
  • Special Categories of Data:
    • We do not collect sensitive data (e.g., health information) unless necessary for your finance application and with your consent.
3. How We Use Your Data

We process your data to:

  • Respond to your enquiries and provide our services
  • Process finance applications and liaise with lenders
  • Comply with regulatory and legal obligations
  • Improve our website and services through analytics and feedback
  • Conduct marketing activities (only where legally permitted and with your consent where required)
4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Contract – To provide the services you have requested
  • Legal Obligation – To meet regulatory requirements (e.g., FCA compliance)
  • Legitimate Interests – To improve our services and communicate relevant information
  • Consent – For marketing and certain analytics/tracking purposes (where applicable)
5. Sharing Your Data

We may share your personal data with:

  • Lenders and finance providers as part of your application
  • Regulatory bodies such as the FCA and ICO
  • Service providers who support our operations (e.g., IT providers, marketing platforms)
  • Legal or professional advisers where necessary
  • Law enforcement where required by law

We do not sell your personal data.

6. Use of Google Tools & Cookies

We use Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) to understand how visitors use our site and to improve performance.

These tools may collect:

  • Pages visited and actions taken
  • Time spent on pages
  • Browser, device, and location data (approximate)
  • Referring sources

Cookies and Tracking:

We use cookies to store preferences, measure performance, and personalise content. You can manage or disable cookies in your browser settings.

For more on how Google uses your data, visit:

https://policies.google.com/technologies/partner-sites

7. Data Retention
We keep your personal data only as long as necessary to:
  • Fulfil the purposes described in this policy
  • Meet legal, regulatory, and contractual requirementsWhen no longer needed, data will be securely deleted or anonymised.
8. Data Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal obligations)
  • Restrict processing of your data
  • Object to processing based on legitimate interests or direct marketing
  • Request data portability

To exercise your rights, contact us at [email protected].

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data:

Calmaire Commercial Finance
Portland Street, Kilmarnock, Scotland
Email: [email protected]
Phone: 0789 4304923

Privacy Policy

SM30 Group Ltd is committed to protecting your privacy. This Privacy Policy sets out how SM30 Group Ltd handles data that identifies you.

Company Information

SM30 Group Ltd company registration number is SC842520, and our registered office is Unit 1, 58 Portland Street, Kilmarnock, Scotland, KA1 1JG. Optimum Commercial Solutions is authorised and regulated by the Financial Conduct Authority.

This Privacy Policy forms part of our legal information and sets out how we handle data which identifies you. If you have any queries concerning your personal information, please contact our email address: [email protected] .

During the course of dealing with us, we will ask you to provide us with detailed personal information relating to your existing circumstances, your financial situation, and, in some cases, your health and family health history (Your Information). We would like to explain what we will need to do with Your Information and your rights regarding it.

What do we mean by “Your Information”?

Your Information means any information describing or relating to you. It may identify you directly (e.g., name, address, date of birth, National Insurance number) or indirectly (e.g., employment situation, health history, or other information related to your social identity).

Your Information may include:

  • Title, names, date of birth, gender, nationality, marital status, contact details, and identity verification documents

  • Employment and remuneration details

  • Bank account information, tax details, credit commitments, and financial dependents

  • Health status and medical history (where relevant)

  • Existing financial products and their terms

The Basis for Processing Your Information

We process Your Information to perform our contractual obligations or for our legitimate business interests. This includes responding to lender or regulator requests, contacting you for feedback, and ensuring compliance with legal and regulatory obligations.

How We Collect Your Information

We collect information directly from you during meetings or communications. We may also receive data from third parties (e.g., credit checks, employers, public records). If technology or software assists in data collection, your consent will be obtained.

How We Use and Share Your Information

We will:

  • Record and store Your Information securely (paper and digital)

  • Share Your Information with lenders, insurers, or third parties necessary to process your application

  • Respond to your financial product queries and inform you of relevant updates

Your Information may be shared with lenders, insurance providers, legal service providers, or product specialists solely to deliver our professional services. We do not transfer Your Information outside the European Economic Area.

Security and Retention

We take reasonable measures to protect Your Information from unlawful access, loss, or damage. You should also take precautions when sending sensitive information electronically. We retain Your Information for at least six years or the duration of our relationship.

Your Rights

You can:

  • Request copies of Your Information

  • Ask for corrections or deletion (where legally possible)

  • Restrict or stop certain processing activities

  • Request data portability

  • Withdraw marketing consent

To exercise these rights, contact Unit 1, 58 Portland Street, Kilmarnock, Scotland, KA1 1JG or [email protected]. If you are dissatisfied with our handling of Your Information, you can contact the Information Commissioner’s Office (ICO) via https://ico.org.uk/global/contact-us/.

Site Monitoring and Cookies

We monitor site usage anonymously to improve performance. Data is not personally identifiable. Cookies may be used for traffic analysis, not tracking. You can disable cookies via browser settings.

Security Responsibilities

You are responsible for:

  • Protecting login details

  • Closing browsers when finished

  • Deleting browsing history if using shared/public computers

Legal and Regulatory Disclosure

We may disclose Your Information if required by law or a regulatory authority.

External Links

We are not responsible for the privacy practices of linked third-party websites. Please review their privacy policies.

Legal Terms

Accessing our website implies agreement to these terms. This website is for UK residents only. Content may change without notice and does not constitute financial advice.

Disclaimer

We strive for accuracy but do not guarantee completeness. We are not liable for loss or damage resulting from website use. The website may contain errors or viruses, and the Privacy Policy may change periodically.

Copyright

All website content is owned by us. You may download or print sections for personal use with proper credit. Commercial use without written consent is prohibited.

Email

We cannot guarantee secure transmission or receipt of emails.

Applicable Law

This Privacy Policy is governed by the laws of England and Wales.

International Transfers

If you access the site from outside the UK, your data may be transferred internationally. By using the site, you consent to such transfers.